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Quelle - strong on E-Commerce |
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After a great first half of the year, the revenue decreased in the second half:Quelle Austria barely missed the income goal for 2004!
Long-term strategy: Quelle’s “Multichannel Offer“ makes shopping easier!
The “Multichannel-Strategy“ of Kees Gabriels, Chairman of Quelle Austria, makes shopping easier. It makes it possible for every consumer to browse through the product selection and buy by using different kinds of distribution channels. The discussions of last fall have unambiguously proved that the popularity of the classic catalogue has remained unbroken within Austrian households. In addition, www.quelle.at, the digital Quelle catalogue, has already made 11% revenue. Quelle provides its offers on a franchise basis in more than 170 Quelle Shops throughout Austria.“ It is planned for 2005 to make these comprehensive distribution channels yet more attractive and to subject to an optical relaunch, to be more up to date and therefore closer to the needs of the customers.
Offensive Internet: 11 Percent of orders are done through the internet
E-Business is equivalent to the classic long distance mail order. That is also a reason that Quelle’s internet business develops so well. In the year 2004, Quelle Austria had completed a total of approximately three million orders. About 70 percent of the orders were completed using the telephone and 11 percent of orders were done over the internet. There has been an increase of 19% of internet oders since last year, and this amount is always going up!
Quelle plans to make pre-measured brand-name kitchens and kitchens especially for physically handicapped people
Quelle Austria’s Quelle Küchen is starting to offer kitchens by measure and also kitchens made to meet the needs of handicapped people. Quelle Küchen advisors visit the customers at home and help plan the dream kitchens exactly to measure.
Quelle stays by its customers
Another reason for Quelle Austria to be optimistic is the great development of the image of Quelle-Kitchens. Quelle finds it necessary to be, out of all Austrian mail-order businesses, the best supplier of: quality, attractiveness, price worthiness, but also of the newest fashions. With 63 percent, women are the dominant mail order consumers. A clear development in the past years has been the increase of young buyers. Approximately one fourth of the mail-order consumers are younger than 29 years old and about half of the mail-order consumers are younger than 45 years old. For the mail-order businesses, young singles and couples, and families with young children play a very important role.
