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QuelleNeckermann Spezialversand GmbH launches new lifestyle catalogue Mirabeau |
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QuelleNeckermann Spezialversand GmbH, the umbrella company of 21 specialty mail-order companies, with its new special catalogue Mirabeau is going to occupy another interesting market niche. |
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New: Quelle featuring a Christine Neubauer perfume for the first time |
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Actress Christine Neubauer has launched her own perfume for the first time: The new fragrance “Mystic Moments“ is available from Quelle mail-order from November 02. |
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Quelle launches its own catalogue in Serbia |
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Quelle continues its internationalisation strategy consistently and now launches its own Serbian company. Over the next few days, customers there will receive a Quelle catalogue in their own language, with prices given in their currency. Quelle is now present with its own catalogues and companies in 18 countries. |
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Leipzig to be Quelle AG’s logistic hub for central and eastern Europe |
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Quelle AG (Fürth) changes its logistic tack. From July 01, 2005, the distribution centre Leipzig has been supplying the Polish Quelle company Quelle Polska Sp z.o.o. with catalogue products. This is an important step toward a development of the Leipzig location as a hub for countries in central and eastern Europe. |
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Quelle and Neckermann begin to expand on the European market |
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The two companies are in the process of executing a unique market offensive plan in the European mail order business. They have stopped plans for the 14 international label entrances for the 2005 and 2006 fiscal years. The focal point of the market offensive plan lies in the countries in middle and south-east Europe. |
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For the first time more than 40 Million customers |
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In the 2004 fiscal year, the mail-order companies Quelle and Neckermann gained more than 1 million new customers. With it more than 40 Million customers ordered at Quelle, Neckermann, and the subsidiary companies. Especially the new customers of the subsidiary companies and the foreign branches led to an extremely good result. |
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Fox-Fachmarktkette plans on expansion throughout Europe |
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On January 1, 2005, the KarstadtQuelle mail order corporation and the Fox-Fachmarktkette (clearance sale company) will join together to be based in Fürth.“The Fox chain plans on expanding inland as well as internationally. In Germany, we want to establish ourselves as one of the leading specialty market chains offering high quality products in a low price-range.“ |
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After a great first half of the year, the revenue decreased in the second half:Quelle Austria barely missed the income goal for 2004! |
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The “Multichannel-Strategy“ of Kees Gabriels, Chairman of Quelle Austria, makes shopping easier. It makes it possible for every consumer to browse through the product selection and buy by using different kinds of distribution channels. |
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Quelle starts nationwide mail order business in Russia |
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First Russian language catalogue with prices in roubles |
